It’s 1pm on Wednesday, I’m wide awake, full from a nice lunch with co-workers, and my brain is stuck at writer’s block. While I’ll never pose that I’m the most talented writer in the universe, if I have passion for the topic I’m writing about, I can at least revel in getting a lot of copy out. Without that passion, I stare at my screen for hours on end, and don’t know what to say.
Everyone has that thing that drives them, that defines their passion. Mine has always been honesty. I love telling stories, but I love telling true stories. Marketing is not exactly about lying, but your job revolves around how good you are at making tiny successes seem like major accomplishments, and to find an interesting and relevant story around the day-to-day business in order to generate excitement, leads and ultimately sales.
If there’s anything I learned from being a theatre major, it’s how to put myself into another character’s mind, to improvise, to always accept what’s thrown your way and go with it — yet when it comes to marketing writing, I always find myself a wall. I guess when I’m not personally excited about something, I fail at faking it. I’d always rather be involved in improving things than promoting things that are good, but have room for growth and fixes.
The problem is that I have an amazing opportunity for a long and profitable career in marketing, and I don’t even need to go to grad school or get an MBA to accomplish this. I don’t want to toot my own horn, but I’ve been lucky enough to fall into one opportunity after the next that has generated a solid resume (finally.) I certainly won’t be offered every job I apply to — far from it — but I’ve moved beyond “entry level” and now have 5+ years of experience with some impressive companies, and a lot of (true) stories to tell about those experiences.
Even though I won’t be CMO overnight I know if I could just get myself excited about this career path, I have a shot at really making a name for myself in this business. But I’m not sure this is the path I want to take for the rest of my life. My heart is in product, in building something people use, iterating, creating, and honesty. Marketing covers some of that, but not in the way I see myself looking back and feeling like I’ve used my true passion the right way over the years… if there is a right way.
If money had nothing to do with it, would I be on this marketing trajectory? I’m not so sure. Would I be happier in design or something related to that? Probably, but who knows. In the end it’s a job, and regardless of what your job is, sometimes it’s hard to be passionate about what you’re doing to make a living. And sometimes its better to keep your passion separate from your career, so you don’t kill it.
What do you think?