Ramit Sethi and James Altucher frequently spam me with email content that I actually want to read. Both are brilliant marketers, having built their own brand around taking a strong stance in the world of finance (if you don’t know them — that’s Sethi, with his make more vs save more philosophy, and Altucher with his whole shtick of I’ve been rich and broke and rich and broke and rich again, all while being depressive and charmingly neurotic.)
Both write LONG emails. Both are anti-establishment yet pro money. They clearly each have a lot to say. And, of course, both have written books and maintain a sizable following of their personal brands. If I were a more productive and focused and confident person I could maybe do that as well, but still after all these years I hide behind anonymity because I’ve yet to decide to quit my job for good and become some sort of motivational personality. Cue that annoying cheerleader song.
Every so often one of the emails sent by Ramit or James sparks a little flame in my mind that twirls around until I put it out with a blog post. Today, Ramit’s pitch was on “invest in yourself.” This isn’t anything new from him, but he did detail out how in his childhood he grew up in a lower class family and his parents found $800 to send him to an SAT class because they believed strongly in investing in what matters. He extends that philosophy to now investing $50k in “luxury items” per year (which he can do because I’m sure he’s making well over $1M per year with all his speaking and writing and workshops and such) – but underneath the clever marketing ploy to convince readers to invest in his programs for their personal growth (and fund his next $50k worth of luxury purchases) lies a good point — we have one life, invest in the things that make us better.
This year, I’ve decided to invest in a personal trainer. She comes to my apartment complex three days a week in the morning and calls me up if I’m not out of bed yet. I hate working out and I hate waking up even more, but that $50 a session / $600 a month is completely worth it. Health is everything. As the stock market starts to tank this year (and my portfolio appears to have paper losses of about $25k year-to-date (uhh, that’s just 9 days of $25k “losses”), it’s a good reminder that investing isn’t everything. Or, sometimes investing in yourself is just as valuable as investing in some hot growth stock with a miraculously low P/E despite an overvalued market.
I’m still going to try to sock away at least $30k this year of net new savings, and for all I know this year may end up being a wash. But really, at this point, I’m letting go a bit when it comes to aggressive savings. It’s time to live a little. I’ve got one or two years left before I have kids (hopefully), so it feels like as good a time as any to spend a little more than I normally would on things like health, education, hobbies, travel and other experiences (i.e. upcoming wedding.)
While I may never sign up for one of Ramit’s super expensive classes, I do agree with his general sentiment – invest in yourself first. It’s like oxygen masks on an airplane – make sure you can breathe first before helping others. Soon I hope to do nothing but help others. For now, I’m figuring out how to breathe.